Media Relations

Every week, journalists receive hundreds, and in some cases thousands, of press releases. The challenge is how to be at the top of their list and have your story carry enough depth and interest that it will become news. There are some key factors to keep in mind – the newsworthiness of your story, how your piece is presented to the journalist, and having your pitch actually reach the journalist.

We believe the right approach to media is all about knowledge – know your audience, know the market, know the news cycle, know the publication, know the reporter and know your clients’ business. It’s about working the influence model for the focus at hand and knowing how to do so with the right message.

Social Media

Storyboard PR works with businesses of all types to drive influence and conversation through social media. Like it or not, the rules are changing; and we are at the forefront of the next era of communications -- which we must live, breathe and insert it into all that we do to stay a part of the dialog and attempt to reach and influence even a fraction of the influencers out there.

Companies can build and maintain incredible buzz and relationships using social media, which includes blogging, issuing social media press releases and regularly engaging with such platforms as twitter, Facebook, YouTube and LinkedIn. While it’s no small undertaking, as a tremendous commitment is required, all of these outlets provide a great opportunity to tell your story, spark industry conversations, increase customer loyalty and engagement and create a natural word-of-mouth recommendation cycle through trusted peers – all important aspects to business growth. Equally important is the fact that these social media platforms provide a means to be “on the ground” and ready to deal constructively with any negative exposure that may arise.

Analyst Relations

Building relationships with industry analysts must be taken as seriously as media relationships. These influential third parties provide thought leadership to the community and we position our clients to be described in the best possible light. Briefing analysts about company strategy, products, and services can help persuade them which direction end-users are demanding the market to go.

Event Strategies

Events, particularly influential ones or ones with high profile speaking slots, can engage audiences, raise public awareness, and attract media attention. With our team’s extensive experience in industry events, we can advise which key events deserve your budget and which will provide the most PR return on investment. And, with our existing relationships with many of the event staff, we have the connections to pitch our clients to be speakers at top industry events.