We understand what’s going on in today’s market and are capable of helping clients influence what comes next. We help companies shift the industry dialogue, drive adoption of new products and ideas; and ultimately, achieve real and lasting business success.
With decades of substantial experience supporting leading innovators in the technology sector, we have an unmatched record that includes many industry firsts. And our deep bench of world-class talent is committed to helping innovators innovate. We bring the knowledge, experience, passion and commitment to quality that has made us an influential leader in technology communications.
Every week, journalists receive hundreds, and in some cases thousands, of press releases. The challenge is how to be at the top of their list and have your story carry enough depth and interest that it will become news. There are some key factors to keep in mind – the newsworthiness of your story, how your piece is presented to the journalist, and having your pitch actually reach the journalist.
We believe the right approach to media is all about knowledge – know your audience, know the market, know the news cycle, know the publication, know the reporter and know your clients’ business. It’s about working the influence model for the focus at hand and knowing how to do so with the right message.
Storyboard PR works with businesses of all types to drive influence and conversation through social media. Like it or not, the rules are changing; and we are at the forefront of the next era of communications -- which we must live, breathe and insert it into all that we do to stay a part of the dialog and attempt to reach and influence even a fraction of the influencers out there.
Companies can build and maintain incredible buzz and relationships using social media, which includes blogging, issuing social media press releases and regularly engaging with such platforms as twitter, Facebook, YouTube and LinkedIn. While it’s no small undertaking, as a tremendous commitment is required, all of these outlets provide a great opportunity to tell your story, spark industry conversations, increase customer loyalty and engagement and create a natural word-of-mouth recommendation cycle through trusted peers – all important aspects to business growth. Equally important is the fact that these social media platforms provide a means to be “on the ground” and ready to deal constructively with any negative exposure that may arise.
Building relationships with industry analysts must be taken as seriously as media relationships. These influential third parties provide thought leadership to the community and we position our clients to be described in the best possible light. Briefing analysts about company strategy, products, and services can help persuade them which direction end-users are demanding the market to go.
Events, particularly influential ones or ones with high profile speaking slots, can engage audiences, raise public awareness, and attract media attention. With our team’s extensive experience in industry events, we can advise which key events deserve your budget and which will provide the most PR return on investment. And, with our existing relationships with many of the event staff, we have the connections to pitch our clients to be speakers at top industry events.
Messaging and Positioning
Messaging and positioning are among a company’s most important activities. Great positioning will attract buyers, accelerate growth, and provide the basis for all marketing and PR activities. The positioning must reflect the company’s values, culture, and inherent strengths. It must also reflect the needs and values of the company’s customers.
We approach the message development process as a partnership. We provide guidance, objective research, creative thinking, and a knowledgeable facilitator. You provide specific market and product knowledge and experience.
We have achieved outstanding results with this approach; developing unique, simple, compelling messages that have helped put companies on the map and meet their business objectives.
Effective and powerful writing is fundamental to all communications efforts. Storyboard PR delivers writing services that cover all of your PR content needs, ranging from press releases to customer success stories to C-level blogs to contributed technical and viewpoint articles.
In whichever communications vehicle is used, our goal is to create the most compelling, timely and professional content. With a keen understanding of the press, we develop materials that meet both their requirements and yours – providing valuable industry insights and substantive news, while also driving your key messages.
Whether the announcement pertains to a strategic partnership, a new funding round or a product launch, Storyboard PR disseminates the information clearly and concisely in a form that has been proven to work best for publication and pick-up.
What you say – and how you say it – is a reflection of you, your team and your business. We maintain the very highest standards in written communications to enhance your brand and propel you forward in the market.